Sockerbit, Swedish for "sugar cube," was founded in 2010 by Florence Baras and Stefan Ernberg, a couple who met working at a candy company in Europe. They fell in love and moved to the U.S., setting out to bring Sweden's lördagsgodis — the Saturday pick-and-mix ritual — to an American audience. They approach candy like design — curated, colorful, and obsessively sourced — focusing on quality and transparency by choosing clean ingredients free from high-fructose corn syrup, artificial additives, and dyes. They only source their candies through factories that meet the highest health standards in Europe.