How do you improve upon a universally beloved tradition? Add chocolate chips, of course! This moist and buttery cake bread has been given a sweet-tooth upgrade. The Story First originating in Milan, Panettone is a traditional Italian treat, whose dough rises three times over almost 20 hours, before baking, giving Panettone its distinctive, light texture. Made in the Abruzzo region of Italy, our Private Collection Panettone is crafted from an old Italian family recipe, kept in Danilo D'Amario's family for ages. Quick Facts Origin: Italy Unit Size: 1 kg.