Cryptic Mushroom Bars was founded at the intersection of neuroscience, nutrition, and real-life energy needs. Created by Dr. Maha Almohamad, a PhD-trained epidemiologist and nutrition scientist, Cryptic was developed to fill a clear gap in the market: clean, functional nutrition designed for sustained energy and brain health - without relying on caffeine, sugar, or artificial ingredients. The result is a bar customers naturally reach for: • as a quick breakfast on the go • as a mid-afternoon pick-me-up • alongside coffee or post-workout Each bar is formulated with functional mushrooms and adaptogens — including cordyceps for energy, ashwagandha for stress support, and shiitake for immune and metabolic health — alongside plant-based protein, fiber, and healthy fats for steady, crash-free fuel. Currently stocked in premium retailers including Erewhon (where it’s become a top seller), Cryptic has been resonating strongly with wellness-focused customers looking for clean, everyday energy. Plant-based, non-GMO verified, certified gluten-free, and free from preservatives, sugar alcohols, and fillers — every ingredient is intentionally selected and grounded in scientific rationale. A differentiated alternative to traditional protein bars, designed for modern, on-the-go lifestyles.