To create Lily, we became obsessed with developing the perfect formula. After spending countless hours researching and testing various recipes, we began hosting small tastings with creatives from all over NYC. As word spread, our intimate tastings transformed into sold out day parties in the East Village. With opinions from hundreds of notoriously critical New Yorkers, we were able to craft a beverage carefully designed to taste good, feel good and be good for you. Lily Blood Orange is the byproduct of years of hard work. We hope you enjoy this clean buzz as much as we do.