XO Marshmallow is the original gourmet marshmallow company, known for reinventing the classic treat with modern flavors, premium ingredients, and an eye-catching aesthetic. Handcrafted in small batches, our marshmallows are soft, flavorful, and made to stand out—whether enjoyed on their own, melted into s’mores, or added to coffee and desserts. Founded by two women with a passion for food, fun, and innovation, XO Marshmallow has grown into a viral, nationally recognized brand with a loyal and enthusiastic customer base. Our products have been featured on The Today Show, The Oprah Magazine, Good Morning America, Forbes, and more. We offer a wide variety of core and seasonal flavors in beautiful, retail-ready packaging designed to drive shelf appeal and repeat purchases. With fast turnaround times, low minimums, and top-tier customer service, we make it easy for retailers to bring a little joy to their shelves. Let’s make marshmallows magical—together.