In 2023, two scientists with a passion for baking asked the same question every home baker eventually does: Why is it so hard to make great bread? Like seemingly everyone else, they kept a starter over the pandemic, but when the world opened back up, life got busy, and their bubbly little sourdough pets died off. Going back to bland instant yeast wasn’t an option, so they went into the lab, found a new way to harness nature, and created a mix of non-GMO sourdough yeast and bacteria (the good kind!) in an easy-to-use powder that requires zero feeding or care and stays ready in your cupboard for whenever you are.