Figa Foods was born from one simple question: Why don’t more people in the U.S. know about the incredible superfoods of Brazil? On one of many trips between New York and São Paulo, co-founders (and life partners) Ariel and Ronny discovered cupuaçu (coo-pu-ah-soo)—a tropical superfruit beloved in Brazil and related to cacao, whose seeds can be transformed into something chocolate-like yet entirely new. Their first creation: 63% cupuaçu bars—smooth, rich, naturally sweetened with dates, and completely caffeine-free. With flavors like Pure, Salty, and Fruity, they offer a taste that’s familiar yet unexpected. It’s no wonder Food Network called Figa “like chocolate, but better.” Named after the Brazilian phrase fazer figa—a gesture for good luck—Figa Foods stands for more than just a snack. It’s a mission to unlock a better future for people and the planet through bold flavor, clean ingredients, and regenerative agriculture.