The idea of Better Rhodes was rooted in a fairly simple question: Where to find, learn about and try alcohol-free products? Non-Alcoholic and Alcohol-Free Alternatives are the fastest growing sector of the beverage industry. Our award-winning products can be an excellent addition to your menu, or supplemental sale for your business. No license required to sell! Whether your customers are mindful drinkers, Sober-Curious, cutting back, or completely alcohol-free, all roads lead to healthier, more mindful options.