Natty is redefining ice cream, combining clean ingredients, category-leading macros, and an aspirational brand identity to give consumers a truly guilt-free indulgent treat. Meet brothers Tyrel and Garrett. In 2023, we went on a fitness journey together and lost a combined 80 pounds. On that journey, we discovered there was no truly delicious ice cream with clean ingredients that would fit our diet. We dove in headfirst to create this ice cream from scratch in Phoenix, Arizona and 300+ recipes later, we cracked the code. This is the ice cream we've all been dreaming of. Our philosophy at Natty is simple. We are committed to making incredibly delicious functional foods using clean ingredients.