TRUFF is a digitally native luxury brand that launched in December of 2017 through an Instagram lifestyle account called @sauce. TRUFF's co-founders transformed @sauce into a CPG product by listening to social media trends and simply ideating what they thought would be the best hot sauce in the world. Enter TRUFF: a truffle product with an upscale but personable aura. The brand has been able to bridge the swagger of streetwear culture with the Instagram-centric life cycle of food – resulting in products that are exclusive, eye-popping, and mouthwatering. With no limit to indulgence, TRUFF offers a variety of sauces all made in Southern California. TRUFF has been named to Oprah's Favorite Things list two years in a row - with their signature Black TRUFF landing on the list in 2018 and White TRUFF earning the honor in 2019! TRUFF is also the #1 best-selling sauce and hot sauce on Amazon. Our sauce has disrupted the ironically bland hot sauce category with a unique social media strategy. With absolutely zero paid posts or shout outs, TRUFF's Instagram account, @sauce, has amassed well over 600 million followers-worth of shout outs organically. The viral nature of TRUFF plays off its ultra-unique flavor profile, pristine bottle design, truffle-inspired cap, and of course the coveted Instagram account @sauce. TRUFF has been featured on CNN, Forbes, Good Morning America, The Today Show, The View, GQ, Rolling Stone, Business Insider, and many more!