A lot has changed over the last century, except for one thing: our dedication to making the finest handcrafted beef jerky anywhere. In 1929, our great-grandfather John Bianchetti founded People’s Choice with nothing more than a few dollars, a handful of family recipes and an indomitable will to succeed. His vision was to build a neighborhood butcher shop that sold premium meats with honesty, hard work and personal relationships. Made With Purpose That same vision has guided the evolution of our family business through four generations – from fathers and mothers to sons and daughters. Despite the passing of time, we’ve maintained a firm commitment to our founding principles. We believe that simple ingredients and a handmade process consistently delivers better quality, better tasting, better-for-you jerky. It’s a tradition you can taste in every bite. And now you can get it delivered direct to your door. Small-batch artisan beef jerky made with purpose – from our family to yours.