Lapo’s Non-Alcoholic Negroni was born in Florence, inspired by Italy’s most iconic cocktail and the smiling bartender who makes the best one in town. Perfectly bittersweet, it layers bright citrus, juniper, and herbal bitterness into a cocktail that feels classic, sophisticated, and unmistakably Italian. It is lightly sparkling, pleasantly bitter, and made for people who want the full Negroni experience without the alcohol. Customers love it for its balance of citrus and bitterness. It feels familiar to traditional Negroni drinkers, but approachable enough for anyone looking for a more elevated non-alcoholic cocktail. Perfect for: - Aperitivo hour - Dinner parties and entertaining - Customers looking for a non-alcoholic Negroni alternative - Fans of bitter, citrus-forward cocktails - Gifting and hosting Why retailers love it: - One of the most recognizable cocktail flavors in the non-alcoholic category - Strong shelf appeal and premium packaging - Easy to merchandise in NA cocktail, aperitivo, soda, or gift sections - Appeals to both sober-curious shoppers and traditional cocktail drinkers - A standout hero SKU with broad customer appeal Sold as a 4-pack of 8 oz cans. Serve chilled or pour over ice with an orange slice — the way Lapo likes it.