DEFI stands for Delicious Energizing Fitness Indulgence and is set out to break the norms of snacking and the way business is done. Now, your consumers don't have to choose. They can have BOTH decadent REAL chocolate AND functional ingredients that contribute to fitness goals like casein protein, whey crisps and crispy buckwheat, providing 25-26g of protein per bag! Did you know that less than 2% of VC funding is dedicated to women-owned companies? Purpose is in our DNA, and as a female-led brand, we'd love to stand against this inequity, so we hold 1% of profit from each bag to help other female-run businesses in our community. Finally, although we feel like we have a very unique offering all around, we believe that this snack is actually an incremental buy and not a replacement for either healthy snacks or indulgent snacks. Currently we sell via DTC, Amazon, at CrossFit boxes, a variety of gyms, cafes, non-traditional retail and other direct distribution facilities.