After years of dieting, I realized that simply hitting a goal weight doesn’t guarantee feeling good. Restrictive plans left me miserable, so I started “optimizing for happiness”—finding a balance between improving my physique and actually enjoying food and life. Over the years, I built and refined a set of tools to help me balance happiness and health. One of the most reliable ones? A great salad dressing. A tasty dressing can transform a salad—or almost anything—into something exciting. That’s why our first product is an everyday dressing: virtually calorie-free, packed with flavor, and perfect for salads, veggies, or even as a marinade. We’re not just in the food business—we’re in the happiness business, and we’re just getting started.