Airgoods

Overview

Description

Za'atar has always been more than an herb blend — it’s a story of land, culture, and connection. Rooted in the Levant, it’s found on kitchen tables from Palestine to Lebanon and beyond, each version carrying its own history, identity, and love for the land. Today, za'atar has crossed borders and continents, appearing in home kitchens and restaurants around the world. To me, that mirrors the world we live in — one shaped by migration, memory, and shared ingredients. Food has a quiet way of holding both tradition and evolution at once. Za'atar is both the name of an herb and a seasoning. For Palestinians in particular, za'atar is more than food; because of this, it’s an act of identity and resistance. The wild thyme (or hyssop) grows in the same hills where families have lived for generations. Harvesting or selling it has, at times, been restricted — turning something as humble as an herb into a political symbol. This is my own twist on the traditional Levantine blend. Now, I never travel without a good bottle of olive oil, a tin of Hibiscus Za'atar, and the hope of stumbling upon some freshly baked bread. And if you’ve watched Mo on Netflix, you’ll understand why that’s a perfectly reasonable way to live.

Attributes

Product details

Pack and pricing

Case pack
12 units
Case weight
102.06 oz
MSRP
$13.00
Packaging
Can

Product identifiers

Category
Spices & Seasonings

Origin and handling

Country of origin
United States
Storage
Shelf-Stable
Shelf life
1+ years

Nutritional information

Ingredients

Hibiscus, Thyme, Oregano, Sumac, Sesame

Learn about Ikeuchi

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IkeuchiEstablished 2025

Ikeuchi is a chef-driven finishing condiment line from James Beard semifinalist Casey Ikeuchi Felton. The lineup- garden-inspired finishing salts, a sweet finishing blend, and Bonito Crunch-an umami-forward chili crisp — is built around one behavior: finishing a dish just before serving. This habit has been used by professional chefs for years. Each product is designed for daily use, gifts naturally, and stands apart from mass-market competitors with clear Japanese American heritage and chef-backed credentials. Woman-owned, LA-made, and built for the culinary enthusiast.