Airgoods

Overview

Description

Fresh Dill is our bright, herb-forward dipping mustard, slowly cooked in small batches with dill three ways: fresh dill, dried dill, and dill seed. While the mustard simmers, we steep fresh dill stems into the batch to help the dill flavor bloom with each bite. The fresh dill brings brightness, the dried dill adds herbal depth, and the dill seed gives the mustard a savory, slightly earthy finish. Made for dill lovers, this mustard delivers bold, layered flavor with a rich, dippable texture that coats and clings. More than a condiment, it is made for dipping, spreading, pairing, cooking, and finishing. Why retailers love it: • Unique “dipping mustard” positioning encourages trial and repeat purchase • Made with dill three ways for a bold, herb-forward flavor profile • Fresh dill stems are steeped while simmering to help the dill flavor bloom • Slowly cooked in small batches for layered flavor and rich, coat-and-cling texture • Premium, modern packaging stands out in specialty food, cheese, butcher, and grocery displays • Strong fit for charcuterie, entertaining, grilling, seafood, sandwiches, and pantry-staple merchandising • Part of the We Must Mustard lineup carried by respected Pacific Northwest grocers including New Seasons Market and Market of Choice Perfect for: • Charcuterie boards and cheese pairings • Salmon, chicken, pork, and sausages • Sandwiches, burgers, and wraps • Roasted vegetables and potatoes • Pretzels, crackers, fries, and salty snacks • Deviled eggs • Salad dressings, marinades, glazes, and finishing sauces • Havarti, Gouda, cheddar, and creamy cheeses Made in Portland, Oregon, USA.

Attributes

Product details

Pack and pricing

Unit size
0.79 lb
Case pack
12 units
Case weight
6.87 lb
MSRP
$12.99
Dimensions
11 x 8.5 x 3.5 in
Unit dimensions
2.5 × 2.5 × 3.13 in
Case dimensions
11 × 8.5 × 3.5 in
Packaging
Jar

Product identifiers

SKU
WM-DIL-60Z
Category
Condiments & Savory Spreads

Origin and handling

Country of origin
United States
Storage
Shelf-Stable
Shelf life
1+ years

Nutritional information

Ingredients

Water, Distilled White Vinegar, Mustard Powder, Fresh Dill, Salt, Garlic Powder, Dill Seed, Tumeric, Dry Dill Weed

Learn about We Must Mustard

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We Must MustardEstablished 2025

Redefining mustard with bolder, craveable flavors - made for dipping, not squeezing. I started We Must because I wanted a mustard that felt different—bolder flavor, a signature taste, and a look that stood out on the shelf. I wanted something clean, made with intention, and unapologetically feminine in a category that rarely is. So I created a mustard that’s bright, craveable, and crafted with as much care for the ingredients as the design. We Must is my take on is my take on what a modern, beautiful, flavor-driven condiment can be.