Using the Airgoods brand
These guidelines explain how to use our logos, colors, and trademarks consistently - in marketing, product surfaces, partner announcements, and press stories.
Brand name
Airgoods is written as one word with a capital A. Avoid alternate spacing or capitalization ('Air Goods,' 'airgoods,' etc.). Use approved artwork files only - don't recreate the logo in another font.
Logo usage
Give the logo breathing room so it doesn’t feel cramped or clipped by neighboring elements. Default to the full‑color purple logo on white backgrounds when contrast allows. Use the white logo only on solid brand purple, not on navy, ink, busy imagery, or low‑contrast fields.
Approved logo colors
We rely on two standard treatments: purple logo on white, and white logo on solid purple. Keep the emblem and wordmark the same color, don’t split treatments across letterforms and icons, and avoid pairing white marks with backgrounds other than solid purple unless explicitly cleared.
Trademark notice: Airgoods brand assets are proprietary and intended for permitted communications only. Don’t alter supplied files or imply endorsement, affiliation, or sponsorship without written approval—reach out if you’re uncertain.
Wordmark
Our primary logo combines the emblem with the Airgoods wordmark for clearer recognition on webpages and decks. Lead with the wide purple-on-white tile; underneath, white logos are shown on Ink for contrast reviews and on solid brand purple for the standard reversal.
Logo
The standalone symbol works best where legibility would suffer at smaller sizes - app shortcuts, favicons, tight layouts. Default to purple-on-white in the full-width tile; use white-on-Ink for contrast checks and white-on-purple only on brand-purple fills.
Icon
Consumer app icon asset - use this exported PNG exactly as provided for storefront badges and partner templates so rendering stays consistent with product.
Color palette
Brand purple anchors accents across interfaces and storytelling; combine it with the neutrals below for typography and surfaces. Introducing unexpected primaries requires brand review.
Brand purple
White
Ink
Navy