Why is Wild Himalayan Salt pink when most other salt is white? Because it has more minerals! The pink color comes from the trace minerals, and electrolytes found naturally in the salt. Wild Pink Himalayan Salt is mined from deep under the Himalayan mountains. The salt is hundreds of millions of years old, the purest salt on Earth that has not been touched by man and his pollution. Compared to table salt, which is made artificially by combining sodium and chloride, Wild Pink Salt is 100% natural and forged by Earth herself. Salt is an essential nutrient to the human body, so we have a palate for salty foods. Of course, most salt found in processed and restaurant food is the artificially created table salt and iodized kosher salt varieties. These not only impart a metallic flavor but also make you feel bloated and cause a lot of water retention.