Flavor: 4x4 is Joe's new secret flavor. JOE CHIPS are kettle cooked in small batches. What you get: 2 oz. Bags (single serve) 28 Bags per box Story: You know, I was in the kitchen just messing around with flavors, like I usually do. I don’t know what got into me, but I started grabbing things off the shelf and mixing them together. No plan. No recipe. Sometimes that’s just how it happens around here. I wasn’t expecting much. Honestly, I was expecting it not to work. But then I tasted it… and my brain just went, “…huh?” That’s when I figured I might be losing it, so I passed some around to my family. Nobody asked what flavor it was. Nobody tried to guess. They just kept eating. That’s usually a pretty good sign. It’s bold. It’s tangy. It’s savory. It pulls you in a few different directions at once, but somehow it all lands exactly where it’s supposed to. We call it 4×4...not because it’s fancy, but because once it hits, you’re off-road! Joe’s Retro Style Chips are cooked the old-fangled way in a very, very hot kettle. We cook one small batch of JOE CHIPS® at a time, using premium ingredients and just the right amount of time. That’s how you get the crunchiest chips, the gnarliest looks, and a flavor that doesn’t need explaining. And if by chance these chips make you a little thirsty… wash them down with some JOE TEA®. Enjoy.