Cultivated in the Mejerda Valley of Tunisia, an historic artichoke-growing region, H’rouss translates to “lightly chopped.” Artichoke petals and hearts are chopped together, then in a traditional Berber method, preserved in extra virgin olive oil. This product is great on pizzas, added to salads, in pastas or as a garnish for grilled fish. Works beautifully on charcuteries plates or in picnic baskets as well! These condiments do not have preservatives. To make them last longer: keep upright, top with olive oil upon opening (can do this every use if desired), and refrigerate. 2010 SOFI Silver Outstanding Line Winner As with all of the Mahjoub products, this is produced using traditional farming methods with no additives or artificial processes. It is 100% organic.