LARGEST SELECTION OF BITTERS IN THE WORLD Having the largest selection of bitters is not exactly the most important thing in the world but having a wide range of flavors is very important. This range of flavor is something akin to your spice rack - offering the spectrum of nuance and specificity that aids the creativity of the maker. An artist can be creative with just a few colors of paint but give that same artist a world of color and you will truly see something amazing.