A standout in the better-for-you sweet set — and a flavor your shelves haven't seen before. Tart, tropical and refreshingly bright, our Passion Fruit bar pairs creamy Cupuaçu with real passion fruit pulp and seeds for an unexpected crunch that gets customers talking. Made with just four real ingredients — Cupuaçu (coo-pu-ah-soo), dates, cocoa butter and passion fruit — it's a clean-label, fruit-forward bar built around an ingredient retailers and shoppers are paying attention to: Cupuaçu, the Amazonian cousin of cacao with a creamy, tropical-fruit-meets-toasted-nut profile. Dates bring natural caramel sweetness, real passion fruit pulp delivers that signature zing, and the seeds add a snappy, satisfying crunch that turns this into the kind of snack people slow down for. Dairy free, gluten free and caffeine free — a fruit-forward bar that's easy on the system but big on flavor, and a strong fit for wellness, specialty grocery, gift, and grab-and-go sets. And the sourcing story sells itself: we work directly with regenerative farms in Brazil, supporting healthy forests, thriving soil and local farmers — a meaningful provenance story your customers can feel good about. Tart, Tropical and Totally Refreshing. **Why your customers will love** - Built around Cupuaçu, a trending Amazonian superfruit and chocolate alternative - Just 4 real ingredients — clean label, easy to merchandise - Dairy free, gluten free, caffeine free - Real passion fruit pulp + seeds for a unique flavor and crunch (from the seeds) - Sourced from family run regenerative farms in Brazil — strong sustainability story - Fits wellness, specialty grocery, gift shop, and grab-and-go assortments