New Canaan Farms is a chef-driven Texas Hill Country brand crafted for independent gourmet food and gift retailers. We produce 60+ small-batch jams, mustards, salsas, condiments, and sauces designed to elevate everyday meals, enhance charcuterie boards, and anchor thoughtful hostess and holiday gifting. Led by Le Cordon Bleu–trained chef and restauranteur Laurel Waters, our products bring true culinary credibility and distinctive, restaurant-quality flavor to the specialty shelf. Our 2026 SOFI Award-winning Olive Rosemary Dijon leads a growing, ingredient-rich mustard category built for flavor-forward, entertaining-focused shoppers. Produced in small batches in Utopia, Texas, our brand blends chef craftsmanship with warm Texas hospitality — elevated, approachable, and highly giftable. Why Independent Food & Gift Retailers Choose Us: - Proven success in Central Market specialty grocery - Long-standing national presence in independent gourmet and gift stores - Entertaining-forward flavor profiles that drive add-on and multi-SKU purchases - Strong year-round and seasonal gifting appeal - Beautifully curated assortment ideal for specialty sets and themed displays - Nimble, family-owned team committed to responsive partnership - Active social and email marketing that supports in-store awareness Our customer shops premium 'foodie' retailers for discovery, entertaining inspiration, and meaningful gifting — and New Canaan Farms delivers with enticing, distinctive packaging, extraordinary flavors and an abundance of recipe and serving ideas Small-batch. Chef-crafted. Designed for specialty and gift retail.