Lapo’s Non-Alcoholic Aperitivo was born in Florence, inspired by Italy’s most iconic bitter cocktails and the smiling bartender who makes the best Negroni in town. Centered around bright Italian orange and gentian root, it delivers a bittersweet balance layered with hibiscus, juniper, rhubarb root, and dandelion root. The result is bold, citrus-forward, pleasantly bitter, and unmistakably Italian. Inspired by the traditions of Firenze, this aperitivo captures the feeling of lively summer nights, long lunches, and lingering around the table with friends. Customers love it for its balance of citrus, bitterness, and herbal complexity. It feels sophisticated and versatile, making it easy to use in a simple spritz, a non-alcoholic Negroni, or an Americano. Perfect for: - Aperitivo hour - Spritzes, Negronis, and Americanos - Customers looking for a sophisticated bitter aperitif alternative (Aperol & Campari lovers) - Fans of citrus-forward and herbal flavors - Gifting and entertaining Why retailers love it: - One of the most recognizable bitter flavor profiles in the non-alcoholic category - Versatile bottle that works across multiple cocktail occasions - Premium packaging with strong shelf appeal - Easy to merchandise with NA spirits, aperitifs, cocktail mixers, or gift items - Appeals to both sober-curious shoppers and traditional cocktail drinkers 750ml bottle. Use anywhere a bitter aperitivo is called for. Serve in a spritz, a Negroni, or simply over ice with an orange wedge. Cin cin.