A good meat rub is a key to bringing out the best in whatever meat you’re cooking… and this one does just that. A masterful blend of herbs and spices makes this rub an absolute must for every barbecue lover. This is the real deal, not some cheap knockoff. Made with the finest ingredients, our rub is gluten-free and non-gmo verified. So, make your meat happy, and remember, Rufus always said, “Good sauce makes bad barbecue good and good barbecue gooder.” Intended use: Rub onto any meat before cooking. Also amazing sprinkled on vegetables, fish, and snacks. Pairings: This is an all-around seasoning spice. Great on virtually any meat, poultry, or fish that you are smoking or grilling. Amazing at seasoning vegetables pre and post-cook. Also brings great flavor to popcorn.