This spice rub is a wonderful mixture of brown sugar, garlic other spices and the Old West flavor of applewood smoke. For those who love a touch of the smokey flavor in your spice rub then this is for you. This product also has a matching injectable marinade for holiday add on sales. High quality packaging. Label is printed on textured "estate" paper. Drawing inspiration from the picturesque beauty of Hilton Head Island, nestled in the heart of South Carolina's enchanting Lowcountry, Gourmet Warehouse boasts a legacy of 30 years, passionately handcrafting exceptional gourmet products. Our commitment to quality is showcased in each small batch, where meticulous attention and care are poured into every container, delivering a culinary experience that transcends the ordinary. 2 year shelf life from manufacturing date