What it is (for your shop): Campfire nostalgia meets everyday spread. Backyard’s S’Mores Peanut Butter layers cocoa-kissed peanut butter with crispy marshmallows and chocolate-covered graham crackers—built for bakery counters, coffee bars, ice-cream sets, and gift tables. It moves as both an indulgent treat and an anytime topper. What's inside: Peanut Butter + cocoa + marshmallows + chocolate-covered graham crackers. Why it moves: Instant “I need one” flavor - Familiar, fun, and photogenic—easy yes for families and gifters; Demo-ready - One graham square or vanilla wafer = two-second conversion; Cross-merch magnet - Lives naturally near ice cream, bakery, hot cocoa, marshmallows, and local-maker endcaps; All-day versatility - Toast, yogurt bowls, oatmeal, apple slices, milkshakes—more than a dessert-only jar. Maximalist story: A bold, unexpected take that pops on your shelf and sparks repeat visits. Flavor notes: Chocolate-forward peanut butter with vanilla-marshmallow vibes and crispy graham bits for a satisfying crunch. Balanced sweetness keeps it scoopable, not cloying. How to sell it (quick playbook): Two-bite test - S’Mores on a graham → follow with a sample sip of your house coffee or cocoa; Menu riffs: Campfire Latte Spoon—barista adds a teaspoon to hot milk/cocoa; Bakery Collab—S’Mores swirl on a brownie or cookie of the week; Ice-Cream Upgrade—“Add a scoop of S’Mores PB” POS button; Gift cue: Stack near seasonal displays with a tag: “Nostalgia in a jar.” Wholesale details: Case: 6 jars / 11.8 oz (335 g) each MOQ: 1 case (starter-friendly) Lead time: Typically ships in 4-5 business days Shelf info: Best-by stamped on label SRP guidance: $10.99–$11.99/jar (adjust to local market; strong gift/impulse) Allergens: Contains peanuts, wheat, soy, milk