Noogs started when our co-founder Paige, a registered dietitian and marathoner, couldn't find running fuel she actually looked forward to eating. So she designed her own. The name comes from our dog Daisy, nicknamed "Noog" because she looks like a little chicken nugget. We built the brand to be everything she is: fun, vibrant, full of energy, and welcoming to everyone. The result is a sour candy-flavored energy chew with a dietitian-designed blend of fast-absorbing carbohydrates plus 150mg of sodium and 50mg of potassium per serving to replace what sweat takes out. Fuel people actually crave, in flavors like Electric Watermelon, Wicked Apple, and caffeinated Poolside Pop with 50mg of green tea caffeine. We built Noogs for everyone who moves: a first half marathon, a tenth Boston, a long hike, a game day, or a double shift. We're woman-owned, veteran-founded, and make everything in the USA. Our chews are vegan and gluten-free with natural colors and flavors. You'll find us at The Feed, Running Warehouse, and independent run and cycling shops nationwide, but Noogs sells anywhere active people shop: the counter at a coffee shop, the register at an outdoor store, the snack wall at a gym. Two-year shelf life, no melting, and bright, approachable packaging. Because fuel should be functional, flavorful, and for everyone. That's fueling made fun.