Ritual Zero Proof is the first American spirit alternative to use all-natural botanical flavors to echo the taste, smell and burn of liquor – without the alcohol or calories. Ritual was started by three friends, two of whom share a bed and a child. We're passionate foodies and damn good cooks, so Ritual started in our kitchens. It took hundreds of iterations to perfect our recipes. We sought guidance from master chefs and held tasting sessions for Chicago's best bartenders. We weren’t satisfied until it tasted, smelled and felt like the real thing. The result is a one-of-a-kind, low and no calorie line of spirit alternatives that mix beautifully, 1:1 in place of liquor in your favorite cocktail.