Alpine Start is an instant coffee and latte company for people on the move. Established in 2016 by Matt Segal, a professional rock climber and The North Face athlete for the last 20 years, who was looking for a great tasting instant coffee up on the wall. With a dedicated following of outdoor lovers, we've found our way into the hearts of people of all stripes that just want a quick cup on the go. Our coffee works in ice water or cold water and dissolves immediately! We support 1% for the Planet, Protect Our Winters, The Access Fund and many other non-profits that help to protect the places we love to play.