The World’s Most Awarded Non-Alcoholic Spirit Brand Premium | Zero Proof | Crafted for Modern Drinking Culture Lyre’s is the world leader in premium non-alcoholic spirits and a globally recognised brand redefining how people drink. We believe exceptional taste should be available to everyone. Our spirits honour the world’s most iconic drinks, from Italian Spritz to Bourbon Alternative, Gin Alternative, Amaretti, and a wide suite of cocktail essentials. Every bottle invites customers to celebrate with style, without alcohol. Our Craft - Lyre’s is created using natural essences, extracts, and distillates sourced globally. Each expression is developed to deliver the aroma, flavor, and complexity you would expect from a traditional spirit, without compromise. • Zero proof (<0.5% ABV compliant) • Vegan, dairy free, nut free, egg free, and gluten free • Low calorie (under 25 calories per ounce) • Inspired by classic cocktails and modern drinking trends • Designed for flavor-first drinkers, moderators, and abstainers alike Why Retailers Choose Lyre’s - Lyre’s is not a swap for alcohol, it is a premium drinking experience that elevates any shelf, bar, or gifting range. ✔ The Most Awarded Non-Alcoholic Spirits in the World ✔ More than 300 global awards across the portfolio. ✔ Beautiful Packaging and High Velocity ✔ Premium bottle design, strong gifting appeal ✔ Available in more than 60 countries including the United States, United Kingdom, Europe, and Australia. ✔ Versatile Range ✔ Suitable for cocktails, gifting, wellness programs, home occasions, and year-round celebration. The premium non-alcoholic space is expanding rapidly, and Lyre’s sits at the top end where retailers gain the best margin and customer repeat rate. • Best Sellers • Classico Sparkling – Crisp, sparkling, prosecco-style celebration drink Italian Spritz – Bright, citrus-led aperitivo Amaretti – Rich, almond-forward liqueur-style profile Bourbon Alternative – Bold, bourbon-style favourite Gin Alternative – Juniper-rich gin alternative Ready to Drink Cocktails – Amalfi Spritz, G&T, Margarita, Classico Sparkling Our Brand World - Lyre’s blends sophistication, charm, and a playful spirit. The brand draws inspiration from iconic cocktail culture, timeless style, and the joy of hosting. Taste is central to everything we create, and our products are designed to elevate everyday moments, from brunches to special gatherings. Partner With Us - With strong global equity, award-winning products, and proven retail performance, Lyre’s is the ideal non-alcoholic partner for retailers seeking premium, differentiated offerings that customers return to again and again.