It’s easy to mistake this classic Italian delicacy for one giant muffin, but tradition calls for sharing. The Story First originating in Milan, Panettone is a traditional Italian treat, whose dough rises three times over almost 20 hours, before baking, giving Panettone its distinctive, light texture. Made in the Abruzzo region of Italy, our Private Collection Panettone is crafted from an old Italian family recipe, kept in Danilo D'Amario's family for ages. Quick Facts Origin: Italy Unit Size: 1 kg.