BUBS Naturals was inspired by Glen “BUB” Doherty, a Navy SEAL and hero who lived a life of selfless service. Created by his best friend, the brand honors BUB’s legacy by promoting health, wellness, and adventure. Each product reflects his dedication to living fully, with functional ingredients designed to support active lifestyles while giving back to military and veteran organizations. BUB was a national hero—a Navy SEAL who saved lives, was always the life of the party, and became a best friend to all who knew him. He was an adventure seeker, river guide, skier, Ironman competitor, fitness fanatic, chef, gardener, handyman, and epic storyteller. That spirit lives within each of us. Join us in bringing out the BUB in everyone. We abide by the 10% rule, where 10% of all profits go to charity.