People were buying an energy drink and a protein item to get through the same moment—two purchases. I'm a chemical engineer by training, and that looked like an obvious inefficiency. Why pay for two products when the need is one? So I combined them. PROX is hybrid energy: 20g of protein and 200mg of caffeine in 90 refreshing calories—a protein bar and an energy drink in a single can. Clean function, NSF Certified for Sport®. You get more for less: the lift, the protein, fewer calories, one purchase. But this is bigger than convenience. Energy drinks have spent decades teaching people to consume caffeine with nothing behind it—sugar, empty calories, a crash. We're building the category that fixes that. PROX pairs every bit of energy with real nutrition, so the thing giving you the lift is also doing something good for your body. That's not a better energy drink. It's a new category, engineered from scratch to be the right way to consume energy.