Introducing B.Happy Peanut Butter — a bold new take on peanut butter designed for spoon-first snacking. Unlike traditional spreads, B.Happy transforms peanut butter into an indulgent, straight-from-the-jar experience with its coarse, honey-roasted peanut butter base layered with craveable inclusions for added texture and flavor in every bite. Rich, satisfying, and intentionally snackable, B.Happy delivers a premium sensory experience that goes beyond the sandwich. By redefining how consumers enjoy peanut butter, B.Happy creates an entirely new snacking occasion within a familiar pantry staple — satisfying the growing demand for elevated, experiential foods that feel both comforting and indulgent.