What it is (for your shop): Cozy-cinnamon comfort with gentle crunch. Horchata Crisp blends roasted peanuts, a pinch of salt, warm cinnamon, and puffed rice for a light, toasty texture—built for coffee bars, breakfast sets, cheese islands, and gift tables. Works from morning toast to late-night snacks. What's inside: Peanut Butter + Cinnamon + Puffed Rice. Why it moves: Familiar → delightful - Cinnamon-toast vibes meet peanut butter—an easy “yes” for families and gifters; Demo-friendly - Apple slice, graham square, or pretzel rod = two-second conversion; Cross-merch pro - Lives naturally beside coffee, cocoa, granola, bananas, yogurt, pastries, and seasonal gift displays; All-day utility - Toast, oatmeal, yogurt bowls, cheese boards (try a mild, creamy cheese), and smoothie swirls. Maximalist story: A bold, unexpected take that pops on your shelf and sparks repeat visits. Flavor notes & texture: Warm cinnamon over a roasty peanut base with a touch of salt; puffed rice brings a delicate, crisp bite that keeps each spoonful light and snackable. How to sell it (quick playbook): Two-bite test - Horchata Crisp on a graham → follow with a banana slice or a sip of house latte; Menu riffs - Cinnamon-Toast Latte Spoon—barista adds a teaspoon to steamed milk; Breakfast Bowl Boost—swirl into yogurt/oats; top with sliced banana; Board Builder—pair with mild cheeses, cookies, and strawberries. Wholesale details: Case: 6 jars / 11.3 oz (320 g) each MOQ: 1 case (starter-friendly) Lead time: Typically ships in 4-5 business days Shelf info: Best-by stamped on label SRP guidance: $10.99–$11.99/jar (adjust to local market; strong gift/impulse) Allergens: Contains peanuts.