The Worlds First, Truly Whole-Food Protein bar. The Forward Bar is the first of its kind: a high-quality, plant-based protein bar crafted entirely from 100% complete, organic whole foods…without protein powder. We fuel you with 12g of protein from seeds with no seed oils, refined sugars, fillers, artificial ingredients, or "natural flavors". We are two health-obsessed professionals with busy lives and high standards. We wanted clean, whole food fuel that could keep up with us. Something we'd feel proud to eat and even prouder to share... and so we created The Forward Bar. More than a snack. The Forward Bar is a symbol of our unwavering pursuit to redefine snacking by bringing real food to you.