Simple Wtr – Our Story Simple Wtr was founded in the heart of North Carolina's High Country with one simple belief, clean mountain water has the power to do more than hydrate, it can bring people together to protect the places we call home. Inspired by the Appalachian Mountains, we're committed to supporting the communities and landscapes in need. Through partnerships with land conservancies, riverkeepers, local nonprofits, environmental organizations, and community initiatives, we help support efforts to preserve our forests, protect clean waterways, encourage recycling, and care for the people who call Appalachia home. Sustainability guides every decision we make. From responsible sourcing and thoughtful packaging to promoting environmental stewardship, we're continually working to reduce our footprint while creating a positive impact that extends beyond the bottle. As a locally owned company, we believe business should be a force for good. Whether it's supporting conservation projects, helping provide clean drinking water during times of need, or giving back to organizations that strengthen our communities, we're proud to invest in the future of the High Country.