Not coffee, not tea - just what they oughta be. A blend of superfoods for sustained energy with heaps of positive side effects. Packed with adaptogens, antioxidants, nootropics and a functional dose of caffeine, roo.bru is a delicious and easy way to transition to a better morning routine. Our business started in Jacksonville Beach, FL when a group of friends who were fed up with coffee decided it was time for a better alternative. Sam, the Aussie with a vision, came up with the branding and design. Luke worked on the science behind the formula. And Chris, well nobody really knows what Chris did... Just kidding, he does all of our finances. After self funding the first production run in 2021, the team has been growing steadily ever since - roo.bru is now on the shelf in over 30 stores, has a strong direct-to-consumer market, and over 33k followers on social media. We're inspired by the Australian mindset of making the most out of each and every day. By providing a better alternative for energy, we hope that our customers will feel ready for any and all adventures & travels, leading to some bloody great times with their best mates. To aid in our mission, we give a portion of each sale to Save-A-Brain and One Tree Planted. We believe that supporting both healthy brain function and a sustainable future is the key to leaving a positive impact on people and planet. Thanks for considering us! Cheers, Sam + Luke (co-founders)