All Y’alls Foods - The Smarter Jerky All Y’alls Foods is a Texas-based brand on a mission to modernize one of the most familiar snacks in America—jerky. After decades of little innovation, we saw an opportunity to create something better: a jerky designed for how people eat today. The result is The Smarter Jerky-a bold, satisfying snack made from whole, non-GMO soybeans that delivers real chew, big flavor, and clean, functional nutrition. Rooted in Texas heritage and inspired by flavors like Prickly Pear Teriyaki and Prickly Pear Chipotle, All Y’alls Foods brings a distinct point of view to the category—one that blends tradition with forward-thinking innovation. While traditional jerky offers protein alone, our product delivers protein plus fiber, with 0mg cholesterol and no saturated animal fat, creating a smarter, more balanced option for everyday consumption. This isn’t about replacing jerky, it’s about evolving it. Today’s consumers are looking for snacks that fit seamlessly into their lives: something they can enjoy on the go, add to meals, or rely on as an everyday protein source. All Y’alls Foods meets that need while appealing to a growing audience of health-conscious, flexitarian, and mainstream snackers alike. With over 600,000 bags sold and placement in 450+ retail locations, including H-E-B, the brand has demonstrated strong consumer demand and repeat purchase behavior. As the protein snacking category continues to grow, All Y’alls Foods is positioned not just as an alternative, but as a next-generation leader in the jerky set. Why Retailers Bring in All Y’alls Foods Retailers are seeing success with All Y’alls Foods because it expands the category rather than competes within it. The product attracts new consumers—those seeking better-for-you, functional snacks—while still delivering the flavor and texture traditional jerky buyers expect. The pricing structure is designed to support strong retail performance, with an MSRP in the $7.99–$9.99 range and margins aligned with premium jerky offerings. The product is shelf-stable with a 12-month shelf life, easy to merchandise, and lightweight for efficient distribution. Placement flexibility is another advantage. All Y’alls Foods performs well in the healthy snack set, gluten-free aisle, and emerging protein snack sections, giving retailers multiple opportunities to test and scale within their stores. On shelf, the product stands out with clear, consumer-friendly callouts-Protein + Fiber, 0mg Cholesterol, No Saturated Animal Fat—that quickly communicate value and drive trial. Backed by strong branding, proven velocity, and a differentiated position in a growing category, All Y’alls Foods offers retailers a way to modernize their jerky assortment and capture the next wave of protein snacking.