Samsāra Nutrition makes South Asian-inspired protein bars with flavors shoppers don't find in the usual vanilla-and-chocolate set: Golden Mango, Spiced Chai, and Masala Peanut. Each bar has 15g protein, 7g fiber, and zero added sugar, with no sugar alcohols or artificial sweeteners. Masala Peanut was named a 2026 Startup CPG Shelfie Awards finalist in the Protein category, selected from more than 2,000 entries. Samsāra was founded by a South Asian mother and lifelong cook who wanted a protein bar that tasted like the pantry she grew up with. More than 800 paid DTC orders show customers buying across flavors and moving from trial packs to stock-up orders. The 12-pack variety is currently the leading online format. Retailers get a distinctive shelf story, a flavor range that runs from tropical to savory, and an easy variety case for discovery. Every bar is vegetarian and made in the US in a gluten-free facility with kosher ingredients.