Founder Ashley Phelps discovered at an early age that she had food sensitivities. With a nutritionist mother, eating healthy has always been a priority and Ashley grew up aware of what was in her food and paid close attention to her diet and how it affected her health. With a rather substantial sweet tooth, finding wholesome dessert options has been a life-long mission for Ashley. Especially chemical-free, colorful, playful desserts that are both kid friendly and mom approved. ColorKitchen's Natural Easter Egg Coloring Kit was voted the best Natural Egg Coloring by The Food Network.