YOURS is on a mission to create a future where those who choose not to drink - for whatever reason - are as celebrated and well-served as those who do. YOURS began its journey in January 2019, when co-founders (and husband and wife) Kelly and Marina Bertog took their first-ever sips of NA beer at a Barcelona soccer match. To their surprise, the entire experience was exactly the same, even without the alcohol. They later discovered that non-alcoholic beverages have a rich culture in European countries, and quickly adopted them as a healthier alternative to their evening beer and wine routine. Returning home, the couple realized the U.S. market for non-alcoholic was woefully behind Europe’s. This was especially true for red wine. Watery. Flavorless. Super sweet and packed with sugar. They tried nearly every non-alcoholic red wine on the market, but nothing came close to replicating that wine they loved. So, they decided to make their own. For over a year, the couple experimented with countless ingredients, winemaking techniques, and flavor profiles, eventually landing on a proprietary blend of dealcoholized wine, natural ingredients, and production magic that allowed them to craft a rich, oaky, flavorful bottle of wine that looks, smells, and tastes just like the traditional wines they loved. “I’m not drinking” shouldn’t relegate you to nursing a soda and lime in the corner. It should be celebrated. Admired. Rewarded. YOURS is here to offer that experience. Cheers!