What it is (for your shop): Savory and crunchy everything bagel peanut butter built for bagel bars, deli counters, cheese islands, and snack boards. Everything Bagel is the savory peanut butter that makes shoppers say, “Why didn’t this exist already?” What's inside: Peanut Butter + Everything Seasoning + Crunchy Bagel Chip Why it moves: Bagel-ready, no prep: A scoop turns any bagel or breakfast sandwich into a signature item; Demo in seconds: Pretzel rod or a spoon = instant conversion; Cross-merch pro: Lives naturally beside cream cheese, smoked fish, pickles, mustards, crackers, dried fruit, and sharp cheeses; All-day utility: Breakfast rush, lunch builds, happy-hour boards, grab-and-go jars. Maximalist story: A bold, unexpected take that pops on your shelf and sparks repeat visits. Flavor notes: Roasty peanut base layered with sesame, poppy, caraway, garlic, onion, and salt for a warm, toasty crunch that plays well with creamy, salty, and fresh toppings. How to sell it (quick playbook): Two-bite test: Everything Bagel PB → follow with a slice of tomato or a cube of sharp cheddar; Menu riffs -- “Everything Eggwich”—Everything Bagel PB + fried egg + tomato; Board Builder—add a jar to cheese/charcuterie kits for an easy ticket lift; Schmear Flight—Everything Bagel, Dill Pickle, and one sweet flavor for contrast. Wholesale details: Case: 6 jars / 11.8 oz (335 g) each MOQ: 1 case (starter-friendly) Lead time: Typically ships in 4-5 business days Shelf info: Best-by stamped on label SRP guidance: $10.99–$11.99/jar (adjust to local market; strong gift/impulse) Allergens: Contains peanuts, wheat, soy, sesame.