The story of hazlo began when our founder, Sam, was trying to find ways to be healthier while navigating the world of software sales. Amidst the frequent company happy hours and customer outings, he sought a beverage option that allowed him to honor his lifestyle without feeling excluded. Discovering the word hazlo, Spanish for "do it," inspired Sam to take the leap from his secure corporate job to the deep ocean of entrepreneurship. In collaboration with James Beard Award-winning mixologists, Sam developed the proprietary formula that blends exceptional taste with genuine health benefits to promote the healthier lifestyle he was pursuing. Today, hazlo offers beverage options designed to support the pursuits of individuals everywhere—inspiring consumers to find their personal "do it" moment. It's more than a drink. It's the new form of liquid courage.