A picky-eater’s dream come true. I’m a jet-setting parent, gourmet chef, and I have food allergies. If there were a hard market for energy bars… I’m it. For years, I settled for the only bars I could eat. But I always found them too processed, too sweet, too sticky. They left me feeling heavy instead of light and energized. Then, while hoofing up a 20,000ft pass in Peru, I experienced the awesome powers of popped quinoa—endless energy, delightful texture, and a digestive system that had never been happier. So, I rushed home, put my chef’s hat on, and made the bar of my dreams come true. With Better Bar, it’s easy to power your day with healthy, allergen-free superfoods. And by eating them in their most digestible form, you’ll not only feel light on your feet—you’ll taste every sweet, tart, and (sometimes) chocolatey note. Happy snacking. Happy trails. Brody Durant CEO & Founder of The Better Bar