Verve Coffee Roasters was established in 2007 when Ryan O'Donovan and Colby Barr started a small local venture along the rugged California coast. Our roots are planted in Santa Cruz, where we remain independently owned and still roast coffee by hand. We are committed to innovation and equitable direct trade that plays an active role in every step of the supply chain, investing in individual producers across the globe. We recognize that a producer’s dedication and years of knowledge are fundamental to the caliber and character of the coffees we’re obsessed with and known for.