HASSY began long before the bottle existed. It started in Michoacán in the late ’80s, in Mexico’s avocado groves, where our grandfather planted his first tree. Growing up, the groves felt like home, early mornings, warm soil, and snacks that were freshly cut avocados straight from the trees. During these years, our parents began caring for the land and the avocado trees, learning from the heritage passed down through our family. After years of nurturing avocados from tree to table, our family realized a clean, high-quality avocado oil was missing from the market and knew it was time to share their deeply-rooted love for the fruit with the world. In late 2024, HASSY was born as an idea to build products around our avocado heritage. We started sourcing the best oil from Mexico because, for us, it’s the base and the essential ingredient in every kitchen, and we wanted Mexican Hass avocados on our table.