Meet Ella! We’re a woman-owned, family-run business dedicated to bringing you the healthy deliciousness you crave, all day, every day. Our story began in the kitchen of our founder, Ella, a health-conscious mom with an appetite! Frustrated with grocery shelves full of food packed with sugars and artificial ingredients, Ella set out to create something better. The eureka moment Ella’s “aha” moment came when she started making crackers using just seeds. Seeds are loaded with protein, fiber, vitamins, and healthy fats, plus they naturally help balance blood sugar. And so, the all seed cracker was born - a delicious, crunchy snack that brought all the benefits of seeds into one delightful bite! A solution you can snack on For Ella, it wasn’t just about creating a healthy snack—it was about solving a problem in her own life. As someone who didn’t eat much bread, she needed a tasty, nutritious alternative for sandwiches and snacks. Enter Ella’s Flats: a cracker made with just seeds, perfect for topping, dipping, or eating on its own. Sharing the goodness What started as a family recipe quickly grew into a brand that had to be shared with the world. Originally launched with three flavors and made locally in South Florida, Ella’s Flats has expanded to six flavors available online and in thousands of grocery and specialty stores across the U.S. From big chains to small indie shops, we’re here to bring the goodness of seeds into every pantry! The Ella’s Flats way At our core is that original family spirit. We started Ella’s Flats in our kitchen with a simple goal: to make something real, wholesome, and true to our roots. For us, it’s always been about using the best seeds and the highest quality ingredients to create crackers that feel like home—nutritious, delicious, and made with care. From our family to yours, thank you for sharing in the Ella’s Flats journey and making our crackers a part of your life!