About Pete's Extraordinary Granola After a bad car accident in 2013, I ended up recovering in an in-law suite tucked away in the mountains of East Canton, North Carolina. With a lot of free time and a friend constantly nagging me to start a food business, I found myself spending hours in the kitchen, paying closer attention to what I was eating. I quickly realized I couldn't stand store-bought granola anymore—it was always way too sweet, full of artificial aftertastes, and rock-hard. I knew there had to be a better way, so I started experimenting with different ingredients. I skipped the flavorless canola and heavy coconut oils, opting instead for extra virgin olive oil, which gives the granola an incredibly rich, buttery finish. To sweeten it, I use dark maple syrup mixed with organic coconut palm sugar for a deeper flavor, and swap out standard baking salt for coarse salt to get those perfect, occasional pops of savory crunch. What started as a passion project to make a better snack is now a premium granola ready to bring a truly unique, handmade touch to your shop's shelves.